Roche Bros has been a valued client of Signarama Walpole since 2016 when we first wrapped their vehicles with an older logo and design. We’ve now been updating their entire fleet once again—25 delivery vehicles, catering vans, and facilities trucks—with their new logo, colors, and design. It’s exciting to continue our partnership by helping them showcase their refreshed brand!
This project is more than just a rewrap; it’s an opportunity to enhance their brand visibility and showcase their refreshed image on the roads throughout Massachusetts. Fleet vehicle wraps serve as mobile billboards, turning every trip into a marketing opportunity and allowing Roche Bros to reach a broader audience without the recurring costs associated with traditional advertising.
The advantages of wrapping fleet vehicles extend beyond just advertising. A well-designed wrap provides a professional and cohesive look across the entire fleet, building trust and recognition with customers. For Roche Bros, this means reinforcing their brand’s identity every time one of their vehicles is seen on the road. Additionally, the wraps protect the original paint of the vehicles from UV rays, scratches, and minor abrasions, preserving the fleet’s resale value and ensuring that their investment remains intact over time.
Moreover, the flexibility of vehicle wraps allows Roche Bros to update their branding as needed without permanent changes to their vehicles. As their business grows and evolves, so can their fleet’s appearance. This project, involving 25 vehicles, is a testament to the effectiveness of fleet wraps as a versatile marketing tool that not only enhances their brand visibility but also underscores the strength of our ongoing collaboration.
